For this assignment, I was instructed to create a three-poster ad campaign for a cause of my choice. I chose the issue of litter and pollution. My goal for these images was to create a colorful, vintage-inspired set of images that provided ideas of how to help reduce pollution and avoid littering while being eye-catching and fun. I wanted to use animal heads on the people to remind viewers that pollution effects both humans and animals negatively. 

 

My target audience is the 18-35 age bracket, which studies show, is the age bracket most likely to litter. To hit this demographic, I used bright and eye-catching colors to pique the viewers' interest. I used imagery and texture that invokes nostalgia for advertising and graphic design of the late 90's/early 2000's.  

 

For this advertising campaign, I chose to create my posters for the Keep America Beautiful Non-profit, a foundation dedicated to preventing and cleaning litter in communities across the USA. I wanted each poster to represent a different environment, and used those environments' respective animals to paint a vivid picture.